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Marcus Troy & Nike Bespoke: The Process

by be.

I’ve already got a lot of respect for Marcus. He knows this. But after seeing this video and the genuine and honest interaction between him and Iz while designing his Air Force 1, my respect for him has grown. There’s something very brilliant about this video. It’s not yelling and screaming excitement, it’s well thought out consideration for advancement, functionality, and personality in design. It’s not plastic ass-kissing and mockery-making of service, it’s a humbled approach to appreciating a ‘guest’ and a ‘guest’ appreciating a host.

I’m very excited to see the final product, and I’m very happy that this video is being shared. It’s important to be a good person before you can be a person of good fortune. And I hope others feel what I felt from watching this.

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- Bryan 'be.' Espiritu